Privacy and Cookie policy

Last updated: 22 October 2019

Your privacy:

Your privacy is important to us. We comply with EU GDPR (General Data Protection Regulation) regulations.

The purpose of this privacy policy is for you to understand how this website may collect, communicate, and make use of personal information.

When accessing this Website, Hidden Holland will learn certain information about you during your visit. Below you will find an overview of what kind of data we’ll obtain from you, why we obtain it and how we process this data.

If you still have any questions after you’ve read this, please contact us. This privacy statement only applies to this website.

Children’s information and their privacy:

Our website, products, and services are intended for adults. Therefor 18 years or older. We do not wish to collect identifiable information from children under the age of 18. If you, as a parent or guardian believes that we have personally identifiable information of a child under the age of 18 in our database, then please contact us immediately. We will use our best efforts to remove such information from our records as quickly as possible.

Data controller:

Hidden Holland is the data controller and responsible for your personal data (referred to as “we,” “us,” “our” “this website” or “Hidden Holland” in this privacy notice).

What personal data we collect and why we collect it

Information you provide to us directly:


We retain your messages together with our responses. We do this for record-keeping and statistical purposes. But also to comply with regulations for the establishment, pursuance, or defense of legal claims. And, of course, to fulfill your request. The lawful ground for this processing is our legitimate interests.

If you become a customer, we also have to collect your data to fulfill your order. That includes data relating to purchases of goods and or services such as your name, addresses (like billing and delivery addresses), your email address, (mobile)phone number, other contact details, purchase details, and your payment details. We have to process this data to supply the goods and or services you have purchased. We also need to keep records of such transactions as required by law. The lawful ground for this processing is to be able to perform the contract between you and us.


When you leave comments on this website, we collect the data shown in the comments form. We also collect your IP address and a browser user agent to help spam detection. Please note that if you leave a comment on our site, you can opt-in for this website to save your name, email address, and website information (in a cookie). If you do so, you don’t have to fill in your details whenever you leave another comment again. The lawful ground for this processing is our legitimate interests.


If you upload images to this website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to this website can download and extract any location data from images.

Sensitive information

You should not submit confidential personal information to this website. Sensitive personal data includes things like your social security number, political opinions, information regarding race or ethnic origin, religious beliefs, health information, criminal background, or trade union memberships. If you elect to submit such data to us, it will be subject to this Privacy Policy.


We sent out a newsletter. You will only receive these emails if you opt-in to subscribe. We will not add your email address to our newsletter list without your consent. These newsletters will contain inspirational articles and relevant offers for your visit to the Netherlands. We use your name, email address for this purpose. We do so based on your consent. We retain this information until you cancel the subscription. You can end your subscription at any time by clicking the unsubscribe link. Every newsletter includes an unsubscribe link. The lawful ground for this processing is consent.

We are dedicated to keeping your email address confidential. We do not sell, lease or rent our email subscription lists to other parties at any time unless we’re strictly compelled to do so by law.

CAN-SPAM Compliance

To comply with the CAN-SPAM Act and European legislation, all emails sent from us will clearly state:
– Who the email is from (us).
– Provide clear information on how to contact the sender (us).
– We do not use no-reply email addresses. You can reply to any of our messages by clicking the reply button.
– Concise details at the bottom of each email message on how you can unsubscribe yourself from our mailing list.

Third-parties Links

We work with respectable third partners who sell products and services. Like hotel booking partners, tour companies, admission ticket providers, attractions, transport providers, et cetera. These third parties have their independent privacy policies. When you transfer to their website to complete your transaction, these policies apply. Please read these third-party policies before you proceed to complete the transaction to learn how they handle your data. We have no responsibility or liability for the content and activities of these linked sites.

Automatically-Collected Information

Similar to other commercial websites, this website utilizes a standard technology called “cookies” and analytical software to collect information about you and other visitors who interact with our site.

This may include the date and time of visits, the pages viewed, what actions you took on the website like which links you clicked, the referring website, time spent at the site, browser type, as well as your IP address (anonymized, and only for statistical purposes). The lawful ground for this processing is our legitimate interest in administering our business and our website correctly. For the use of nonessential cookies, we have requested your consent during your first visit. (If you’re visiting our website from inside the EU). Therefor our legal basis is consent.

Embedded content

Embedded content may be included on this website (this could be, for example, videos, images, articles, et cetera inside our own articles and posts). Embedded content is content from other sites. This content acts in the same way as if the visitor has visited the other website directly.​ So these websites may also collect personal data about you. They can make use of cookies, monitor your interaction with that content, or track your behavior if you are logged into to that website or have an account with them. They can also embed additional third-party tracking. Please refer to the privacy policies of these companies before you interact with the content.


A cookie is a simple, small text document. Cookies are sent together with pages of this website to your computer. The browser will store these cookies on your device. The information stored therein can be sent back again to our servers in case of a subsequent visit.

You can always remove cookies, including ours, from your browser settings. However, please be aware, if you deactivate the setting of cookies, not all functions on this website will work properly. You can find more information about how to do this in the help menu of your browser.

List of cookies we use on this website:


Social Media

If you use social media, like Facebook, and are logged in to that service, you may use your social media account in different places on our website. For example, by using social media buttons. When you click a button, you might like or share one of our articles on your social media account. You then also indicate to us that you are interested in our products and services. If you click on a social media button, that service may place one or more cookies to recognize you. The privacy policies of these services do apply to the information they gather with these cookies. We do not have access to your social media account or your data stored by the social media platform.

Below are links to privacy policies from the most popular social media platforms:

Displays Ads and Retargeting Ads

To display advertisements on our website, we may make use of advertising companies who use cookies, as noted above. These are called Display Ads. We may also run remarketing ads with third-party companies, such as Google, Facebook, or Instagram, to market our website and our content. Each of these companies will use cookies to serve ads based on someone’s past visits to the site. We use the Facebook pixel to build audiences for our marketing on Facebook. If you are a user of Facebook, you may see personalized ads in your Facebook feed unless you’ve opted for that.

Affiliate Programs

​We use affiliate marketing, which is done by embedding tracking links into the contents of the site. When you click on any of the affiliate links on our website to an affiliate product or service, a cookie will be placed on your browser to track any sales for purposes of commissions. We only place links to companies we like and endorse and not just for the purpose of the commission. These commissions are necessary to make this website viable and is compensation for the work we put into it.

Affiliate partners we use are:

Amazon Associates (privacy policy) As an Amazon Associate, I earn from qualifying purchases. Gerrit van den Berg, Hidden Holland, is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and links to As part of this Amazon Associates program, the website will post customized links, provided by Amazon, to track the referrals to their website. (privacy policy) – We use for accommodation offers.

GetYourGuide (privacy policy) – We GetYourGuide for many of over ticket and tour offers.

Provisions to third parties

We can provide your information to other companies and institutions if needed, like:

  • Service providers who provide IT services or administration services to us.
  • Shipping or courier services if you’ve purchased (a) psychical product(s) that we need to ship to you.
  • Professional advisers like bankers, lawyers, auditors, insurance, and accounting services.
  • Government bodies based in the Netherlands and other relevant jurisdictions, which may require reporting of activities on our website

We require that if we transfer personal data to any third party that they respect the security of your data. We also expect them to treat any personal data by following the law. These third parties can only process your personal data for the specified purposes they have been provided for and following our instructions.

We may disclose information to law enforcement in case we’re legally enforced to do so or for the protection of our legal rights.

It is possible that some third-party service providers are not based inside the EEA (European Economic Area). For them to be able to process your data, a transfer of data outside the EEA is involved. Whenever we must transfer your data outside of the European Economic Area, we do our best to ensure that a similar degree of security of data is in place.

To ensure this, we try to have at least one of the following safeguards in place: We will either transfer your data only to countries that have been deemed by the European Commission to provide a sufficient level of protection for personal data; or We may use a specific contract or code of conduct with individual service providers to give personal data similar protection as it has in the European Economic Area; or We use service providers who are based in the United States and are part of the EU-US Privacy Shield. The EU-US Privacy Shield requires these service providers to provide similar protection to personal data shared between the US and the European Economic Area.

In case none of the above safeguards are available, we may request explicit consent from you for the transfer of specific data that we may still need to transfer. You can at any time, if you wish, withdraw your consent.

Third-party providers we use are:

Mailerlite – we use MailerLite for delivering our newsletters and email updates. For this purpose, your name, email address, IP address, geographical location, and consent information is stored. We also store information on which emails you received, opened (by loading a tracking pixel), and clicked on to improve our communications in the future and to measure the success of our campaigns. Please refer to the Mailerlite privacy policy for further information.

Siteground – We host our website with Siteground. Please refer to the privacy policy of SiteGround for further information. 

MultiSafepay – MultiSafepay is our payment provider for all card payments. You can read the privacy policy of MultiSafepay here.

Google Analytics – Google Analytics tracks Website usage. It also provides information such as user actions on the website and referring websites, for example. Google Analytics does capture your IP address (which is anonymous to us), but they do not obtain other personal information. You can read Google’s privacy policy here.

Google Maps – Google Maps is used to show maps on our website. Please refer to Google’s privacy policy for further information.

YouTube – this website will include links to videos hosted on YouTube. Please refer to the privacy of Google for further information.

Instagram – We use Smash Balloon to show our Instagram feed on our website. Please refer to the privacy policy of Smash Balloon and Instagram (Facebook) for further information.

What automated decision making and profiling we do with user data

We might use the collected data to show you relevant content and ads to your interest based on your behavior on our site or newsletter. For example, you might click a link inside one of our emails to a question that will then automatically add you to a specific email sequence. We do this to avoid you receiving irrelevant information.

How we protect your data

Securing your data is very important to us. We implement a variety of security measures to maintain the safety of your personal information when you enter, submit, or access your personal information. All information is transmitted via SSL (Secure Socket Layer). We protect our systems with special access rights. We do not store any sensitive information like your credit card number or other financials. Transactions take place via secure servers offered by our payment provider. We adjust the security continuously and look out carefully for what could go wrong.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

We retain messages sent to us to assist you better in the future or when a legal challenge arises. We also keep this data, including transaction data for tax purposes and supervising government bodies for seven years.

We may keep anonymized personal data for research and or statistical purposes indefinitely without further notice to you.

What rights you have over your data

As an EEA (European Economic Area) citizen, you can request to receive an exported file of the data we hold about you. Including any data, you have provided to us. This is applicable if you have an account on this site, made a purchase directly from us, have contacted us or have left comments. You can also request that we erase any personal information we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Opt-out – You may always opt-out from future email communications by following the unsubscribe links in any of our newsletters. If you have any problems with that, please contact us so we can assist you.

If you make a data request, we may ask you to identify yourself in connection with your request. We do this to be sure that you are the right person to whom the personal data belong. Depending on the information we have, we may ask you to do so by enclosing a copy of a valid identity document. If so, then please make sure your Citizens Service Number and passport photo are blocked out before you sent us this information.

We will comply with your request within 30 days in principle. We can extend this term for reasons related to the specific rights of data subjects or the complexity of the application. We will inform you on time if we extend this term.

We will comply with your request within 30 days in principle. We can extend this term for reasons related to the specific rights of data subjects or the complexity of the application. We will inform you on time if we extend this term.

We don’t charge a fee if you want to access your personal data or if you want to exercise any of your other rights. Although, we may charge a fair price if your request is unfounded, excessive, or repetitive. In these circumstances, it is also possible that we may refuse to comply with your claim altogether.


If you a concern or a complaint, then please contact us first so we can try to address the issue. If you find that we are not helping you correctly, you have the right as an EEA (European Economic Area) citizen to submit a formal complaint with the Dutch Data Protection Authority in the Netherlands. You can find more information on the Dutch Data Protection Authority website.

Contact information

You can contact us via our contact page.

Our full business details are:

Hidden Holland
De Kooihoek 16c
3751LZ Bunschoten-Spakenburg
The Netherlands
Full name of legal entity: House of Fine Foods – Hidden Holland
Owner: Mr. G.J. van den Berg
TAX registration VAT number: NL182019664B01
Chamber of Commerce number: 52808831

Changes to this privacy and cookie policy

We have to adjust the privacy and cookie policy in case our website or one of our services changes. There could also be regulatory changes requiring us to update this policy. You should, therefore, always be aware of the date at the top of this policy and check for new versions regularly.

Also, read our terms and conditions to learn more about what uses of this content on this website are, and which aren’t allowed while visiting this site.

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