Last updated: March 21, 2023


Your privacy:

Your privacy is important to us. We comply with EU GDPR (General Data Protection Regulation) regulations.

The purpose of this privacy policy is for you to understand how this website may collect, communicate, and use personal information.

When accessing this Website, Hidden Holland will learn certain information about you during your visit. Below you will find an overview of what kind of data we’ll obtain from you, why we obtain it, and how we process this data.

If you still have questions after reading this, please sent us a message via our contact page . This privacy statement only applies to this website.

Who is responsible for the processing of your data?

Hidden Holland (referred to as β€œI”, β€œme”, β€œwe”, β€œus” or β€œour” in this privacy policy), postal address:

Hidden Holland
Keizersgracht 520 H
1017 EK Amsterdam
The Netherlands

VAT ID: NL002043124B53
Registration: 52808831

Full name of legal entity: Hidden Holland – G.J. van den Berg
Owner: Mr. G.J. van den Berg
TAX registration VAT number: NL002043124B53
Business Registration: 52808831

Children’s information and their privacy:

Our website, products, and services are intended for adults. Therefore 18 years or older. We do not wish to collect identifiable information from children under the age of 18. If you, as a parent or guardian believe that we have personally identifiable information of a child under the age of 18 in our database, then please contact us immediately. We will try our best to remove such information from our records as quickly as possible.

Data controller:

Hidden Holland is the data controller and responsible for your personal data (referred to as “we,” “us,” “our” “this website” or “Hidden Holland” in this privacy notice).

What personal data do we collect and why do we collect it


We retain your messages together with our responses. We do this for record-keeping and statistical purposes. But also to comply with regulations for the establishment, pursuance, or defense of legal claims. And, of course, to fulfill your request. The lawful ground for this processing is our legitimate interests.

If you become a customer, we also have to collect your data to fulfill your order. That includes data relating to purchases of goods and/or services such as your name, addresses (like billing and delivery addresses), email address, (mobile)phone number, other contact details, purchase details, and payment details. We must process this data to supply the goods and/or services you have purchased. We also need to keep records of such transactions as required by law. The lawful ground for this processing is to be able to perform the contract between you and us.


When you leave comments on this website, we collect the data shown in the comments form. We also collect your IP address and a browser user agent to help spam detection. Please note that if you leave a comment on our site, you can opt-in for this website to save your name, email address, and website information (in a cookie). If you do so, you don’t have to fill in your details whenever you leave another comment again. The lawful ground for this processing is our legitimate interests.


If you upload images to this website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to this website can download and extract any location data from images.

Sensitive information

You should not submit confidential personal information to this website. Sensitive personal data includes things like your social security number, political opinions, information regarding race or ethnic origin, religious beliefs, health information, criminal background, or trade union memberships. If you elect to submit such data to us, it will be subject to this Privacy Policy.


We sent out a newsletter. You will only receive these emails if you opt-in to subscribe. We will not add your email address to our newsletter list without your consent. These newsletters will contain inspirational articles and relevant offers for your visit to the Netherlands. We use your name and email address for this purpose. We do so based on your consent. We’ll also log your open and click history. So we can provide more relevant future content and statistical purposes. We retain this information until you cancel the subscription. You can end your subscription at any time by clicking the unsubscribe link. Every newsletter includes an unsubscribe link. The lawful ground for this processing is consent.

We are dedicated to keeping your email address confidential. We do not sell, lease or rent our email subscription lists to other parties at any time unless we’re strictly compelled to do so by law.

CAN-SPAM Compliance

To comply with the CAN-SPAM Act and European legislation, all emails sent from us will clearly state:

  • Who the email is from (us).
  • Provide clear information on how to contact the sender (us).
  • We do not use no-reply email addresses. You can reply to any of our messages by clicking the reply button.
  • Concise details at the bottom of each email message on how you can unsubscribe yourself from our mailing list.


The testimonials, reviews, endorsements, and insights presented on the Site are for illustrative purposes only and are applicable to the individuals depicted. The testimonials, reviews, endorsements, and insights are a reflection of the unique experiences and opinions of the individuals depicted. Results may vary and may not represent the experience of others using our products and/or services. The testimonials, reviews, endorsements, and insights are not intended to represent, promise, or guarantee that others will achieve the same or similar results. The experiences depicted on the Site may not be typical. Unique experiences and past performances are not predictive of future results.

The testimonials, reviews, endorsements, and insights are voluntarily provided, and no compensation of any sort was provided in exchange.

The testimonials, reviews, endorsements, and insights are published on the Site verbatim as provided by the individuals depicted, except for correcting grammar or typos. Some extraneous information irrelevant to the testimonials, reviews, endorsements, and insights may have been removed or shortened for the purpose of brevity or clarity.

Third-parties Links

We work with respectable third partners who sell products and services. Like hotel booking partners, tour companies, admission ticket providers, attractions, transport providers, et cetera. These third parties have their own independent privacy policies. These policies apply when you transfer to their website to complete your transaction. Please read these third-party policies before you proceed to complete the transaction to learn how they handle your data. We have no responsibility or liability for the content and activities of these linked sites.

Automatically-Collected Information

Similar to other commercial websites, this website utilizes a standard technology called “cookies” and analytical software to collect information about you and other visitors who interact with our site.

This may include the date and time of visits, the pages viewed, what actions you took on the website like which links you clicked, the referring website, time spent at the site, browser type, as well as your IP address (anonymized and only for statistical purposes). The lawful ground for this processing is our legitimate interest in correctly administering our business and website. For the use of nonessential cookies, we have requested your consent during your first visit. (If you’re visiting our website from inside the European Union). Therefore our legal basis is consent.

Embedded content

Embedded content may be included on this website (this could be, for example, videos, images, articles, et cetera inside our own articles and posts). Embedded content is content from other sites. This content acts in the same way as if the visitor has visited the other website directly.​ So these websites may also collect personal data about you. They can use cookies, monitor your interaction with that content, or track your behavior if you are logged into that website or have an account with them. They can also embed additional third-party tracking. Please refer to these companies’ privacy policies before you interact with the content.


A cookie is a simple, small text document. Cookies are sent together with pages of this website to your computer. The browser will store these cookies on your device. The information stored therein can be sent back again to our servers in case of a subsequent visit.

You can always remove cookies, including ours, from your browser settings. However, please be aware that if you deactivate the setting of cookies, not all functions on this website will work properly. You can find more information about how to do this in your browser’s help menu.

List of cookies we use on this website:

Cookie names Type of cookie First or Third party Can be blocked Session or Persistent Expiry Time Purpose

Social Media

If you use social media, like Facebook, and are logged in to that service, you may use your social media account in different places on our website. For example, by using social media buttons. When you click a button, you might like or share one of our articles on your social media account. If you click on a social media button, that service may place one or more cookies to recognize you. The privacy policies of these services do apply to the information they gather with these cookies. We do not have access to your social media account or your data stored by the social media platform.

Displays Ads and Retargeting Ads

To display advertisements on our website, we may use advertising companies that use cookies, as noted above. These are called Display Ads. To market our website and content, we may also run re-marketing ads with third-party companies, such as Google, Facebook, or Instagram. Each of these companies will use cookies to serve ads based on someone’s past visits to the site. We use the Facebook pixel to build audiences for our marketing on Facebook. If you are a user of Facebook, you may see personalized ads in your Facebook feed unless you’ve opted out of that.

Affiliate Programs

​We use affiliate marketing, which is done by embedding tracking links into the content of the site. When you click on any of the affiliate links on our website to an affiliate product or service, a cookie will be placed on your browser to track any sales for purposes of commissions. We only place links to companies we like and endorse. These commissions are necessary to make this website viable and are compensation for the work we put into it.

Affiliate partners:

We use different affiliate partners, including Amazon Associates. As an Amazon Associate, I earn from qualifying purchases. Gerrit van den Berg, Hidden Holland, is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and links to As part of this Amazon Associates program, the website will post customized links provided by Amazon to track the referrals to their website. 

Provisions to third parties

We can provide your information to other companies and institutions if needed, like:

  • Service providers who provide IT services or administration services to us.
  • Shipping or courier services if you’ve purchased (a) psychical product(s) that we need to ship to you.
  • Professional advisers like bankers, lawyers, auditors, insurance, and accounting services.
  • Government bodies based in the Netherlands and other relevant jurisdictions who may require reporting of activities on our website

We require that if we transfer personal data to any third party, they respect the security of your data. We also expect them to treat any personal data by following the law. These third parties can only process your personal data for the specified purposes they have been provided for and follow our instructions.

We may disclose information to law enforcement in case we’re legally forced to do so or for the protection of our legal rights.

It is possible that some third-party service providers are not based inside the EEA (European Economic Area). For them to be able to process your data, a transfer of data outside the EEA is involved. Whenever we must transfer your data outside of the European Economic Area, we do our best to ensure that a similar degree of security of data is in place.

To ensure this, we try to have at least one of the following safeguards in place: We will either transfer your data only to countries that have been deemed by the European Commission to provide a sufficient level of protection for personal data, or We may use a specific contract or code of conduct with individual service providers to give personal data similar protection as it has in the European Economic Area.

Information on data transfer to the USA and other non-EU countries

However, we use tools of companies domiciled in the United States or other from a data protection perspective non-secure non-EU countries. If these tools are active, your personal data may potentially be transferred to these non-EU countries and may be processed there. We must point out that in these countries, a data protection level that is comparable to that in the EU cannot be guaranteed. For instance, U.S. enterprises are under a mandate to release personal data to the security agencies and you as the data subject do not have any litigation options to defend yourself in court. It cannot be ruled out that U.S. agencies may process, analyze, and permanently archive your personal data for surveillance purposes. We have no control over these processing activities.

What automated decision-making and profiling do we do with user data

We might use the collected data to show you relevant content and ads to your interest based on your behavior on our site or newsletter. For example, you might click a link in one of our emails to a question that will automatically add you to a specific email sequence. We do this to avoid you receiving irrelevant information.

How we protect your data

Securing your data is very important to us. We implement a variety of security measures to maintain the safety of your personal information when you enter, submit, or access your personal information. All information is transmitted via SSL (Secure Socket Layer). We protect our systems with special access rights. We do not store sensitive information like your credit card number or other financials. Transactions take place via secure servers offered by our payment provider. We adjust the security continuously and look carefully for what could go wrong.

How long do we retain your data?

The comment and its metadata are retained indefinitely if you leave a comment. This is so we can automatically recognize and approve any follow-up comments instead of holding them in a moderation queue.

For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

We retain messages sent to us to assist you better in the future or when a legal challenge arises. We also keep this data, including transaction data for tax purposes and supervising government bodies for seven years.

We may indefinitely keep anonymized personal data for research and/or statistical purposes without further notice.

What rights do you have over your data?

You can request to receive an exported file of the data we hold about you. Including any data, you have provided to us if you are an EEA (European Economic Area) resident, a California resident, or you are a citizen of any other jurisdiction that requires this. This is applicable if you have an account on this site, made a purchase directly from us, have contacted us, or have left comments. You can also request that we erase any personal information we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Opt-out – You may always opt out of future email communications by following the unsubscribe link in any of our newsletters. If you need help, please use our contact page , so we can assist you.

If you make a data request, we may ask you to identify yourself in connection with your request. We do this to be sure that you are the right person to whom the personal data belong. Depending on the information we have, we may ask you to do so by enclosing a copy of a valid identity document. If so, please ensure your Identification Number, your Citizens Service Number, and your passport photo are blocked out before you send us this information.

We will comply with your request within 30 days in principle. We can extend this term for reasons related to the specific rights of data subjects or the complexity of the application. We will inform you on time if we extend this term.

We don’t charge a fee if you want to access your personal data or if you want to exercise any of your other rights. Although, we may charge a fair price if your request is unfounded, excessive, or repetitive. In these circumstances, it is also possible that we may refuse to comply with your claim altogether.

Contact information

You can contact us via our contact page page or by post, by sending a letter to the address below:

Hidden Holland
Keizersgracht 520 H
1017 EK Amsterdam
The Netherlands

VAT ID: NL002043124B53
Registration: 52808831


If you have a concern or a complaint, please contact us first so we can address the issue. If you find that we are not helping you correctly, you have the right as an EEA (European Economic Area) to the online dispute resolution platform (ODR): You can also file a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

Changes to this privacy and cookie policy

We have to adjust the privacy and cookie policy if our website or one of our services changes. There could also be regulatory changes requiring us to update this policy. You should, therefore, always be aware of the date at the top of this policy and check for new versions regularly.

Also, pleaseread the terms and conditions to learn more about what uses of this content on this website are and which aren’t allowed while visiting this site. Do not use this website if you do not agree to these terms and conditions.