Is the Go City Amsterdam Pass worth it? 2025
As a local guide, I’ll can tell you – Amsterdam is not cheap. But there are money saving options. In this post I’ll help you figure out if the Go City Pass is one of them.
Let me break down what’s included, how it works, and if it’s right for you.
⤷PS: More saving tips? Here is my guide: 10 Ways to Save Money in Amsterdam
Get Your Card
★★★★
From €89
Pros
✔ Free Entry Heineken, ADAM tower, Cruise
✔ Cocktail At Bols, This is Holland + more
✔ Free Half-Day Tours to Zaanse Schans
✔ Keukenhof Flower Garden Ticket + Bus (seasonal)
✔ More high ticket priced attractions and tours
Cons
𝗫 Van Gogh not included (see solution below)
𝗫 Not as many museums as in the I Amsterdam Card
𝗫 No public transport included (but a bike is)
I recommend buying a multi-day card. Per-day prices become much cheaper, and you don’t have to rush that much.
Table of Contents
How To Choose Between Go City and I Amsterdam
There are two city passes in Amsterdam. Which pass is right?
Go City is better for the bigger attractions. You’ll find unique experiences like the Heineken Experience and Zaanse Schans tours only with Go City. I Amsterdam focuses on museums. Check their full lists to decide what fits you best.
Why and How I Tested The Go City Amsterdam Pass
Go City offered me two free two-day Go City Pass Amsterdam All-Inclusive Passes. (More about the difference between the All-Inclusive vs. Explorer Pass later).
I immediately accepted the offer. It sounded like a lot of fun to test it out!
I had one condition: my review would be honest and my opinion only, with no editing by Go City or required content. They accepted.
Brave, because I’m Dutch, we’re known for being direct and not sugar-coating.
Pros and Cons of Go City Amsterdam
Pros:
- Free access to over 45 popular attractions and tours.
- Reduced kids pricing (age 3-12) – not available with I amsterdam.
- Immediately download the passes to your phone
- Heineken and Madam Tussauds are exclusive to Go City
- The Rijksmuseum and the Amsterdam Lookout are included.
- Tours like to the Zaanse Schans, and in season, the Keukenhof
- Great if you want to check many things to do in Amsterdam from your list.
Cons:
- Not valid for Van Gogh or Anne Frank House (same with I amsterdam Card).
- It does not include Public transportation.
- Fewer museums are included than in Amsterdam, but that’s also their selling point. Their focus is on attractions.
The Van Gogh and Anne Frank Museum Are Not Included
None of the official Amsterdam city passes include entry to either one of these two museums. You can buy your Vincent van Gogh Ticket here instead. and Anne Frank House tickets here.
Transportation
Don’t pick your pass just for getting around – daily tram/metro tickets are only €9 anyway, and you’ll pay even less per day if you buy a multi-day ticket.
Skip the hop-on hop-off buses – they’re slow and hard to find. Just take a tram or metro, and check Google Maps – Amsterdam is super easy to get around.
Go City Amsterdam All-Inclusive Pass vs. Explorer Pass
Let’s start with the basics. The Go City Amsterdam pass comes in two forms: the All-Inclusive Pass and the Explorer Pass.
What sets them apart?
Go City Amsterdam All-Inclusive Pass
It does what the name suggests, this pass offers access to all attractions and tours that are part of the program for a fixed amount of time, from 1 to 5 calendar days.
- Starting price: €89
- Includes 45+ attractions, such as:
- Keukenhof Entry & Shuttle Bus (seasonal)
- The Life of Anne Frank & Neighbourhood Tour
- Rijksmuseum
- Heineken Experience
- …and more
You can visit as many attractions as you want, but each only once!
It’s perfect for those who want to see as much as possible within a limited timeframe. You can really get your money’s worth when maximizing your day.
Grab your Go City Pass and unlock many of Amsterdam's famous sights with a single pass. Enjoy complimentary tours and top attractions during some unforgettable days.
From €104 (2 days)
Go City Amsterdam Explorer Pass
There’s a second (less valuable) option besides the All Inclusive Pass: the Explorer Pass. Pick 3-7 attractions to visit within 60 days.
- Starting price: €64 (for 3)
- Price per attraction: €17.33-€21.33
- Average attraction price without pass: ~€24
Is it worth it? You won’t save much, but it’s convenient. You buy the pass once, load it on your phone and done. For bigger savings, get the All Inclusive Pass instead.
Amsterdam Go City Pass Prices for 2025
Go City Amsterdam All-Inclusive Pass:
- 1 Day: Adults €89, kids €49
- 2 Days: Adults €109 (€55.40 per day), kids €59 (€29.50 per day)
- 3 Days: Adults €129 (€43 per day), kids €74 (€24.67 per day)
- 5 Days: Adults€174 (€34.80 per day), kids €109 (€21.80 per day)
For city stays, I recommend the 2-day All-Inclusive Pass. Spending more time? The 3 or 5-day passes are the best value – you can add tours and explore beyond Amsterdam.
Go City Amsterdam Explorer Pass:
The price of the Explorer Pass varies depending on the number of attractions you choose:
- 3 Choices: Adults €64 (€21.33 each), kids €39 (€13 per choice)
- 4 Choices: Adults €79 (€19.75 each), kids €49 (€12.25 per choice)
- 5 Choices: Adults €94 (€18.80 each), kids €59(€11.80 per choice)
- 6 Choices: Adults €104 (€17.33 each), kids €64 (€10.66 per choice)
- 7 Choices: Adults €134 (€19.14 each), kids €74 (€10.57 per choice)
I don’t know why, but the 7 choices pass is more expensive, per choice, the 5 or 6 choice passes are cheaper.
Go City regularly runs promotions on their own website. Check their latest promotions here.
Go City Pass Amsterdam Complete List: Updated For 2025
Attractions and Museums
- A’DAM Lookout – Regular price: €18.50
- Amsterdam Canal Cruise – Regular price: €21.00
- Amsterdam Pipe Museum – Regular price: €15.00 (All-Inclusive)
- Amsterdam Tulip Museum – Regular price: €5.00 (All-Inclusive)
- De Nieuwe Kerk Amsterdam – Regular price: €10.00
- Diamond Museum Amsterdam – Regular price: €12.50
- Dutch Craft Beer Tasting – Regular price: €25.00
- Ferry to Muiderslot Castle – Regular price: €13.50
- H’ART Museum – Regular price: €22.50
- Heineken Experience – Regular price: €24.95 (All-Inclusive)
- House of Bols – Regular price: €17.50
- Houseboat Museum – Regular price: €9.50
- Immersive Experience AMAZE – Amsterdam – Regular price: €26.95
- Jewish Cultural Quarter – Regular price: €22.00
- Madame Tussauds Amsterdam – Regular price: €26.50
- Madurodam – Regular price: €24.50
- Moco Museum – Banksy & More – Regular price: €22.95
- Muiderslot Castle – Regular price: €19.50
- Mystery City Games – The Mystery of A Secret Sender – Regular price: €25.00
- Pedal Boat Amsterdam – Regular price: €33.50
- Rembrandts Amsterdam Experience – Regular price: €14.50
- Rembrandthuis Museum – Regular price: €19.50
- Rijksmuseum – Regular price: €25.00 (All-Inclusive)
- Roller Dreams at WONDR – Regular price: €19.50 (Exclusive to Go City)
- Royal Experience – Royal Coster Diamonds – Regular price: €22.50
- Stedelijk Museum Amsterdam – Regular price: €22.50
- The Amsterdam Dungeon – Regular price: €26.50
- The Bulldog Boat – Regular price: €25.00
- The National Maritime Museum Amsterdam – Regular price: €18.50
- The Upside Down Amsterdam – Regular price: €26.95
- THIS IS HOLLAND – Regular price: €26.50
- WONDR Experience – Regular price: €25.95 (Exclusive to Go City)
Tours
- Keukenhof Entry and Shuttle Bus – Regular price: €49.45 (All-Inclusive)
- Volendam & Zaanse Schans Bus Excursion – €42.50 (All-Inclusive)
- Zaanse Schans Bus Excursion – Regular price: €34.50 (All-Inclusive)
- Hello Amsterdam-Introduction Walking Tour – Regular price: €25.00
- Self Guided Food Tour – De Pijp District – Regular price: €12.50
- Self-Guided Foodie Tour De Jordaan – Regular price: €12.50
- Mike’s City Highlights Bike Tour – Regular price: €37.50 (All-Inclusive)
- Brothel Tour with Former Sex Worker – Regular price: €21.00
- Anne Frank Last Walk + Virtual Reality Experience – Regular price: €43.00
- The Life of Anne Frank & Neighbourhood Tour – €34.50 (All-Inclusive)
- Amsterdam Ghostly Experiences – Regular price: €36.00 (Explorer)
- The Murder by Dam Square – Regular price: €39.00 (All-Inclusive)
- Day Trip to Gouda or Alkmaar (Cheese)- Regular price: €64.50 (All-Inclusive)
- Rotterdam, Delft & The Hague Tour – Regular price: €64.50 (All-Inclusive)
Shows
- Boom Chicago – Improv Comedy Show – Regular price: €25.00 (Exclusive to Go City)
Other
- Bike Rental in Amsterdam – Regular price: €18.50
This Is How I Used The Amsterdam Go City Card
DAY 1
- 10:30 This is Holland – €26.50 > time slot required
I love this ride! It’s a 5D flight over Holland. It’s a fantastic introduction to the country. If there is one attraction I take overseas friends, it’s here. - 11:30 RTXP – €14.50 > no time slot required (no longer available), the Rijksmuseum is a great alternative, and you save more at a cost of €25.
- 13:30 Lunch (I went for the best Hummus in the city, Sir Hummus in de Pijp, not included in the card)
- 14:30 Zaanse Schans Tour – €29.50 > advance booking required
Yes, it’s touristy, but absolutely worth it! For me it was the perfect blend of guided tour and free time. Our guide Femke was exceptional. Loved the beautiful windmills. ⤷ See my complete Zaanse Schans article. - 19:00 A’dam Lookout Viewing Tower – €18.50 > no time slot required. Beautiful views over Amsterdam and the surroundings. Can you spot Schiphol Airport?
- 20:30 Stromma Boat Tour – No slot needed – €21 > no time slot required. It’s an introductory canal tour, not the best, but it’s well worth going since it’s included and you do get to the sees these beautiful canal houses from the water.
Day 2
- 09:00 24-hour Bicycle rental – €18.50 > no time slot required. I would not pay for this. A public transport pass is cheaper, but since it was included, it was fun. Not much comfort, though. And if you’re not used to biking skip it all together. Amsterdam is dangerous on a bike.
- 10:00 Breakfast at Oeuf in de Pijp, not included, but excellent (I had the Croque Madam with Spanish Iberico ham)
- 11:00 Rembrandt Experience – €14.50 > no time slot required
This was a surprisingly fun attraction going inside Rembrandt’s world. It’s a cool 30-minute spend. However, if you’ve never been to the Rembrandts House Museum go there first. Much more value for money at €19.50. - 12:00 Heineken – €24.95 > time slot required
Okay, I have mixed feelings. If you love Heineken, you’ll love this experience, if not only for the three free beers you get. I thought the museum part was a little thin. - 14:30 Madame Tussauds Amsterdam – €26.50 > time slot required I thought I would not enjoy this. But, surprisingly, I had a lot fun. They’re all SO real. I loved that they created settings to get a picture with your favorite Hollywood star at a cocktail party, for example.
- 16:00 House of Bols Experience – €17.50 > no time slot required
This was the highlight of my day! I had no idea what to expect, but the experience offered a great introduction to the brewing process of gin and the company’s history, but it was the free cocktail at the end that stole the show. It was served in a proper cocktail bar with a bartender. I want to go back.
Regular prices:
- Day 1: €110 (€120.50, if you choose Rijksmuseum)
- Day 2: €101.85 (€106.85, if you choose Rembrandt House)
Total: €211.95 without the pass , while the card costs only €109 in 2025, so their claim to save up to 50 % is accurate. I didn’t even rush, either day.
Your savings add up quickly if you want to do things from this list!
This Is How The Go City Pass Works
Using your Go City pass is easy. Scanning the passes at each attraction was a breeze.
Purchasing and Receiving the Pass
This part is easy. Buy the Go City pass of your choice.
Once done, you’ll receive an email with instructions on downloading the Go City app, installing it on your phone, and transferring the digital passes to the app.
You do this by opening the email on your phone and clicking the link, and it’s done.
If you don’t have a smartphone or prefer a paper ticket, you can download the tickets as a PDF and print your pass.
If a slot reservation is needed, you can do so from the Go City website on your computer. A link is provided in your confirmation email.
You can load multiple passes on one phone, or on different phones. I chose to have my two passes, both for my partner and me, on my phone.
Using The Go City App
The pass has a free app, and I loved using it. It was so simple to use.
Like the easy “Discover” function to find things to do. Get detailed information about the attraction and direct links to book a time slot if needed.
You can even create a favorites list to make it easier once you’re on the road. I used this a lot.
Another helpful feature is the option to copy the pass number with a click of the copy icon. No typing your pass number when booking time slots.
A few things that might confuse you (It did confuse me for a moment):
- The expiry date that is shown. Don’t count yourself lucky to see it two years in the future. Your card is valid for the consecutive days you purchased, but you must use your card before the date shown. Handy to get a lower price now, and go later.
- The purse value. This seems such a random amount. It means your “All-Inclusive” is formally not all-inclusive since you can not spend more at (at-the-door prices) than that amount. However, it’s so high I don’t understand it’s there. You can never reach it. Just ignore it.
Activation and Using the Pass
This part is simple. When you use your pass at the first attraction, it gets activated automatically. No specific action is needed beforehand.
From that point, depending on the type of pass you’ve chosen, you have a set number of consecutive days or attractions to explore. Just show your pass at the entrance, and voilà, you’re in (but check time-slot requirements)!
Booking Time slots / Make Reservations
Booking a time slot was easy. One important thing to know is to follow the direct booking link from the Go City app or website, do not go to the attraction website.
Most attractions can be reserved close to the travel date, but some sell out quickly. I wanted to go on the Anne Frank walking tour, but they’re already sold out two weeks before my anticipated tour date. So start this process early!
PS: you can only book time slots after you purchase your passes (you need the pass number(s). But you can purchase a pass now and use it later. They stay valid for up to two years after purchase.
Tips For How To Get The Most Out Of Your Card
- Cluster your visits. For example, many attractions are located in areas like Museumplein or Central Station.
- Check operating hours. Do those things that close the earliest first. The A’dam Lookout Tower, the Canal Cruise, This is Holland, and House of Bols can often be done in the evening. This way, you can get more out of your pass.
Go City Pass Amsterdam Reviews
Here is a review from Caroline (Great Britain):
“So glad we purchased these passes. Loads of activities are included and, if you plan your day and visit multiple attractions, it’s great value for money.”
Date of experience: June 22, 2024
Or from Victoria, also from the United Kingdom:
“We found that GoCity offered a range of experiences that suited all members of the family. From organised tours, museums and a boat trip to more adrenaline prompting activities such as the this is Holland 5d flight simulator, the dizzy view from Adam Tower and experiences including the Amsterdam Dungeons and Madam Toussards. We would definitely consider a goCity card in another city if the available attractions suited us. NB: there is no local transport included with this but walking around was part of the adventure!”
Date of experience: October 27, 2023
Or here is another from Roland, Austria:
“Lots of good attractions in Amsterdam available with GoCity Pass.
Super price for what we got, we saved more than 50€.
However, it would have been nice if the Van Gogh Museum in Amsterdam had been included”
Date of experience: October 20, 2023
I had the same experience when I used the card myself.
It offers incredible value for money. Roland is right, a museum like the Van Gogh should be included, but the Van Gogh is also not part of the “I Amsterdam Card. They just do not work with city cards. It’s not Go City’s fault.
If you want to read more Go City Pass Reviews, you can do so on the TrustPilot Review site (you can filter for Amsterdam if you like).
Limitations of the Go City Pass
Every travel tool has its strengths and weaknesses; this pass is no exception. I told you I would be Dutch. Things to know before you go:
- Iconic Attractions: Notably, the Anne Frank House and tickets for the Van Gogh aren’t on the list. These are iconic spots many travelers wish to visit.
- Boat Cruise Choices: The pass ties you to a single operator, limiting your options for this Amsterdam experience, but Stromma is not a bad choice.
- One-time Visits; Despite its “all-inclusive” label, each attraction is a one-time deal. No repeat visits, even if you fall in love with a place. I wanted to go back on This is Holland, but nope.
- Public Transportation: The card doesn’t cover public transport. However, you can buy a transit pass for only €9, so it’s not a dealbreaker.
- This Pass is per calendar day, not 24-hours periods.
Is the Pass valid for the Van Gogh Museum Amsterdam?
Unfortunately, the Van Gogh Museum is not part of the Go City offerings. This museum is not included with any real tourist pass. You can buy your Van Gogh Museum Ticket here separately.
Is the Go City Card accepted at the Anne Frank House?
No, the Anne Frank House is not included in this Pass. You can only buy your tickets directly at the museum. They never work with outside ticket providers.
Does the Pass offer free public transportation around Amsterdam?
The pass does not include public transport. Consider purchasing a separate GVB public transportation ticket for city transit.
Is the Go City Amsterdam Pass worth it?
Yes. But it all depends on the things you want to do and see. The Go City Pass offers excellent value when you enjoy various attractions and experiences. The I amsterdam City card is better when you’re a museum person, they have less attractions, but more museums. Here is my post to compare the two.
Conclusion
The Go City Card is a great tool for those exploring Amsterdam’s attractions and save money. If the list of attractions includes attractions you’d love to experience, it’s a steal! Personally I can’t wait for my next Go Pass adventure, for that will be Paris.
Ready to Purchase the Go City Amsterdam Pass? You can do so here >>
Get Your Card
★★★★
From €89
Pros
✔ Free Entry Heineken, ADAM tower, Cruise
✔ Cocktail At Bols, This is Holland + more
✔ Free Half-Day Tours to Zaanse Schans
✔ Keukenhof Flower Garden Ticket + Bus (seasonal)
✔ More high ticket priced attractions and tours
Cons
𝗫 Van Gogh not included (see solution below)
𝗫 Not as many museums as in the I Amsterdam Card
𝗫 No public transport included (but a bike is)
I recommend buying a multi-day card. Per-day prices become much cheaper, and you don’t have to rush that much.
Excellent post and valuable information.
Thank you. I am super happy to hear that!
Hello Gerrit,I am coming to Holland in May/June with my family (6 adults, 1 teenager, 2 younger girls, a baby). I was thinking to buy a Go City Explorer pass. In your blog you say that passes can be on one phone or on several. How does that work if I buy them all at once and want to put them on different phones?
Also, if we book ahead is the discount name now GoCity24?
You asked your question in a public section of the website so I changed the language to English (and also my reply) so other people can benefit from your question too. I am not aware of a current discount code, but if you have a code that works, you can use it. It doesn’t matter you will use the passes later. The purchase date counts. In regard to making one purchase and then distribute them to different phones. That is easy. Every person needs to download the Go City App on their phone and then you can upload and or share each pass to a different device, that is no problem. Even if you make one purchase. I would appreciate using the link on this article to purchase your passes, that way you help support the upkeep of my website. Thank you!
Fantastic information, definitely a huge help towards planning our trip and using GoCity. Thanks so much! We’ve used gocity in the past and found it super easy using the passes on the phone to enter attractions.
I’m glad to hear that Amy, I love using Go City myself. I think their offering is appealing to many different people, and it can be a huge cost saver. Enjoy your time in Amsterdam. And thank you if you purchase your pass by clicking from my article. It will help support this website without extra cost to you. Thank you.