Is the I amsterdam City Card worth your money?

The city of Amsterdam sells the I amsterdam City Card. You’ll find references to this card on many websites, including ours. But it is the card really worth it? Or is it just an advertisement for these websites to earn a commission? We think this card is legit and this is why:

The I amsterdam City Card example 72 hours card

The I amsterdam City Card example 72 hours card - Photo: Get Your Guide

What do we think of the I amsterdam City Card as two locals?

We honestly think this card can be one of the best deals to be had when you spend some time in Amsterdam, BUT… it depends on what you want to do and see! It’s not for everyone. Let's talk more about that below.

We’ll also share our five hidden gem tips included in this card that most visitors miss.

Who issues the card?

The I Amsterdam City Card is created and sold by the non-profit organization Iamsterdam. They work for the city and are a "not for profit" tourism business. The card is legit and absolutely not a tourist trap in any way.

I amsterdam store.

I amsterdam is a not for profit organisation - Photo: Get Your Guide

Who is the card for?

The card holds the most value if you’re planning to visit museums. It’s that simple. The card offers free or discounted admission to over 70 museums and attractions in Amsterdam, of which 44 are free.

Big-name museums like the Van Gogh, the Rijksmuseum, the Hermitage, the Rembrandt House, and the NEMO Science museum are all included in the free offering. Making this card really attractive! Museums in Amsterdam are not cheap, your savings will rack up very quickly.

On top of that, you also get ONE free canal tour and free public transportation as long as your card is valid.

Who is the card NOT for?

If you don’t like to visit museums, it will be challenging to get your money's worth. Yes, you will get free public transportation, a canal tour, and even access to the famous Artis Zoo. But that often doesn’t cover the costs of the card by itself. You’re better off buying individual tickets.

The I amsterdam City Card is also not for people who have little time in the city. If you’re in Amsterdam just one day or less, it will be tough to get your money's worth. Again you’re better off buying individual tickets.

Like the Skip the Line tickets for the Rijksmuseum, the van Gogh Museum or Artis. Or a ticket for public transportation in Amsterdam

Would you buy the card as a local?

Yes, the I amsterdam City Card could also totally work for us! It just makes for a fun day or days out, and there is so much included in this card.

Especially the multi-day tickets are a bargain compared to the at the door prices. Plus, you can skip the line at some places. :

How does the I amsterdam City Card work?

How much does the I amsterdam City Card cost?

You can buy a pass for 24, 48, 72, 96, or 120 hours. (which is an extra value in itself. If you plan smartly can add an extra day for free. For example, you activate your 48 hours (2-day) card at 11am on the first day. You can then still enter a museum on the 3rd day before 11am.

The prices for the card in 2019 are:

24 hours: €65
48 hours: €85 (€42,50 per day)
72 hours: €105 (€35 per day)
96 hours: € 120 (€30 per day) 
120 hours: €130 (€24 per day) 

The 24 hours card is relatively expensive. But you will save money if you, for example, visit two top museums like the Rijksmuseum and the van Gogh Museum. Use public transport, take a canal tour and go up the Amsterdam Look Out Tower.

It’s a busy 24 hours, but possible! (do one of the museums on the 2nd day, just make sure get in before the card expires).

Plus, no matter what, the card is just convenient compared to having to purchase multiple individual tickets. This alone can be a reason to buy the I amsterdam City Card in itself.

The real value is in the 48-120 hour cards, however.

The 48 hours I amsterdam City Card already is a bargain. It’s easy to get €42,50 worth in a day. Plus, you enjoy the convenience of having just one ticket. If you plan wisely, you can even squeeze in a 3rd-day attraction for free. 

If you’re staying longer than two days in Amsterdam, the card becomes an absolute bargain.

Couple exploring Amsterdam with I amsterdam City Card

Couple exploring Amsterdam with I amsterdam City Card - Photo: Get Your Guide

Can I use the card only in Amsterdam?

You can also use the I Amsterdam City Card in the Amsterdam “region.” In cities like Haarlem (beautiful and just minutes from Amsterdam) or the Zaanse Schans, the Zuiderzee Museum in Enkhuizen (tip), the Muiderslot Castle, and more.

Even if the card was only available in Amsterdam City as the name suggests, it’s very much worth the costs already, but you can also use it outside the city.

What is NOT included in the card?

For an exact list of what is included, we refer you to the bottom of this page. But we want to point out two important things that are not included in the card and that you might expect to be.

1. The I amsterdam City Card is not valid at the Anne Frank House museum. The Anne Frank House is EXTREMELY popular. The museum has a lot of trouble managing the influx of people. To guarantee a pleasant experience for everyone, they only sell tickets at the Museum's website with timeslots.

80% of the tickets get released in advance, while 20% are made available on the day itself (at 9am). And only through their own website. It is not possible to buy a ticket for the Anne Frank house in person at the museum. We can not stretch this enough.

Read more about the Anne Frank House on our blog post a Day in the Life of Anne Frank.

2. Transportation on the train is not included. Only public transport by the Amsterdam city transportation company GVB (recognizable by the white/blue colors) is included in the card. This means most city buses, trams, and metros.

If you’re going to visit attractions in the region, you’ll need a separate transportation ticket for the train or regional buses.

Are there any hidden gems included in the card I should definitely know about?

YES! We’re glad you ask. Of course, this is very personal, and it depends on what you like. There a quite a few unique places that are included in the I amsterdam City Card, it’s impossible to list them all. But here are our five hidden gem picks on the card and why we think they are gems:


1. The first one is the Zuiderzee museum (you need to buy a train ticket to Enkhuizen), But this is a wonderful experience. A museum we visit ourselves about yearly. It’s an open-air museum in a way similar to the Zaanse Schans.

However, it much more authentic. It tells the story from the angle of a fishing village. It’s much larger than the Zaanse Schans, and it includes a free boat ride from the railway station. You can try authentic foods like smoked fish (herring and salmon) and other Dutch goodies.

This is a museum not discovered by many tourists. You’ll have a much more local experience.

Also, make sure to wander around for an hour or so in Enkhuizen. The city center is beautiful! You’ll really enjoy a visit here.

This photo was taken at the Zuiderzee Museum in Enkhuizen, Holland.

This photo was taken at the Zuiderzee Museum in Enkhuizen, Holland. © Hidden Holland


2. Another gem is the Hortus Botanicus. A stunning botanical garden near the Artis Zoo, the Jewish Historical Museum, and the Tropics museum (all included in the price of the I amsterdam City Card. Both the greenhouses and the gardens are spectacular. We just love this place so much, we’re sure you will too.

Hortus Botanicus Amsterdam garden green house.

Hortus Botanicus Amsterdam garden green house since 1638 - Photo: Guilhem Vellut - CC BY 2.0


3. We have to mention the Hermitage as one of our four picks. You might know this museum as a famous museum in St Petersburg in Russia. And that is true. Now there is also a depot in Amsterdam with changing exhibitions with art from the original Hermitage. Quite extraordinary if you ask us.

Front Entrance Hermitage Amsterdam

Front Entrance Hermitage Amsterdam - Photo Roy Beusker


4. The Verzetsmuseum (the Resistance Museum). One of the best museums in the city but often skipped for the much more famous Anne Frank House. Please do go see the Vertzetsmuseum as well. It was chosen as the best historical museum in the country for a reason. Especially the Junior section of the museum is fantastic (also for adults). The I amsterdam City Card covers the entrance fee.

Suitcase provided for a Jewish kid with ration coupons, a Jewish newspaper, and a Jewish star that must be worn at all times.

Suitcase provided for a Jewish kid by the Germans © Resistance Museum Amsterdam


5. And finally, Ons' Lieve Heer op Solder Museum – Our Lord in the Attic Museum. This is one of those museums that you are like, wow, really? This is stunning.

Holland was one of the first countries with freedom of religion. But being allowed to choose your faith and celebrate it where two different things. 

Catholic churches were prohibited in the 17th century. Since this was the Golden Age, and Amsterdam was the wealthiest city in the world, no expense was spared. People hid churches inside houses on the top floors, away from the eyes of the general public.

This is a rare opportunity to see a well-preserved hidden church inside a house from the Golden Century. We were blown away by it. First walking through the living quarters of the house and then suddenly you're in this magnificent church. You're I amsterdam City Card gives free entrance.

Our Lord in the Attic Museum

Our Lord in the Attic Museum - Photo: Arjan Bronkhorst


Of course, do visit the classics if this is your first time here. We mean, just the building of the Rijksmuseum is breathtaking and the collection even more so. There is only one Nightwatch by Rembrandt in the world, and you have to see it for yourself.

The same applies to the Van Gogh museum. There is no other place in the world to see this many original Van Gogh paintings in one place. It’s well worth it to beat the crowds for these experiences.

Where to buy the I amsterdam City Card?

Step 1: Buy your voucher for the I amsterdam card here. By doing so, we get paid a small commission at no extra cost to you. You help us support this website, and you’ll purchase through an authorized ticket seller for peace of mind.


Step 2: Redeem your voucher for the physical card and a map after arrival. There are three locations to redeem your voucher:

  1. I amsterdam Visitor Centre Amsterdam Airport Schiphol
  2. I amsterdam Visitor Centre Stationsplein (city center side of Central Station)
  3. I amsterdam Store (north side of central station)

1. I amsterdam Visitor Centre

I amsterdam Visitor Center in front of Central Station Stationsplein.

Photo: Get Your Guide

Opening hours:
Monday - Sunday: 09:00 - 18:00

2. I amsterdam Pickup Airport 

I amsterdam Store and Pick Up point Amsterdam Airport Schiphol.

Photo: Get Your Guide

Opening hours:
Monday - Sunday: 07:00 - 22:00


3. I amsterdam Store Station

I amsterdam Store Central Station North Entrance.

Photo: Get Your Guide

Opening hours:
Monday - Wednesday: 08:00 - 19:00
Thursday - Saturday: 08:00 - 20:00
Sunday: 10:00 - 18:00 

 All three locations are very convenient if you come to Amsterdam. 


Step 3: Reserve your time slot for the Van Gogh museum (if you plan to visit) AS SOON as you have picked up your I amsterdam City Card.

You need to make this reservation online, and you need your card number to do so. Without a timeslot, you’ll not be allowed to visit the museum with your card.

Do not activate your I amsterdam City Card immediately at the pick location. You want to maximize the usage of your hours (the cards expire after 24, 48, 72, 96, or 120 hours, not after 1-5 days.)

It’s important to note that the public transportation part of the ticket counts separate from the attractions part.

When you first check-in boarding a tram, metro, or bus, then that part of your card is activated. If you arrive at a museum later, then that part of the card is activated. Make a note of both times to make sure you won’t forget the end times.

Let’s say you have a 24-hour card and you check-in at a tram at 11:00 am on Monday. You can use the card for public transport until Tuesday, the following day until 10:59 am. If you go to a museum that Monday at 1 pm, you can visit museums until 12:59 pm (time of entry) the next day.

Transportation from the airport to Amsterdam is not included in the I amsterdam City Card. For different transportation options to the city read our post: How to get from Amsterdam Airport Schiphol to Amsterdam.

Is there anything else included besides attractions and public transportation in the card?

Yes, there is! You’ll also get a discount for theater tickets and concerts. If you like classical music, then attending a performance at the Royal Concert building is superb (you get a 25% discount on tickets).

The card also includes a discount on bike rental with MacBike. And you can get a 25% discount at various restaurants in the city, and some even include a voucher for free tastings. Check those out for sure! One of the free offers is an original kroket. Like yummy!

What are other people saying about the I amsterdam City Card?

“Nancy – United States - I could not find where to get the card at the airport, and no one that worked at the airport knew where to send us. We ended up taking a cab to our hotel. Otherwise, it was great once we got the card. We found the shop outside of central station.”

The shop at the airport is located in the shopping “corridor,” called Schiphol Plaza, at the arrivals hall. If you walk up and down, it’s difficult to miss. If you can’t find it, ask at the official information desks. Regular airport staff, we’re sure, don’t know all the shops.

And if you miss it, just go like Nancy to the Central Station locations. Transportation to the city is NOT included in the I amsterdam City card anyway. No matter what, you still have to pay for your transportation from the Airport. Whether taking a taxi or the train. Read about all the transportation options from the airport in our post: How to get from Amsterdam Airport Schiphol to Amsterdam.

“Anonymous – South Africa -Not made clear you need number on back of card to book Van Gogh Museum.”

Making a time slot reservation is very straightforward, and instructions can be found here: the image very clearly shows you need to the number of the card.

“Amanda – Canada - I would recommend this for someone that has all the time to see all the attractions in Amsterdam. However, unlike other passes for other cities in Europe, this one does not give you free entry to places, but only a small discount so not really worth it. If I were to go to Amsterdam again, I wouldn't buy this because I ended up not having time to visit all I wanted, so I didn't get the best value for my money. It also doesn't let you skip the line in the attractions, so don't really see the point.”

This review, especially we thought, was interesting. We wondered if Amanda read what was and what wasn’t included in the card. Because most attractions are free, but not all.

You get your money’s worth after visiting 4-5 attractions. There is no need to have all the time in the world. And you do not need to do everything that is included in the card to get value out it. The card provides value in 2 days after 5-6 different activities! 

And no free entrance, just a small discount? 44 museums and attractions are all completely free to visit with your I amsterdam City Card. That is including the Van Gogh Museum, the Rijksmuseum, Artis Zoo, the Adam Lookout tower, and a canal tour.

As a bonus, there are a few more places on top of the 44 free museums and attractions that offer a 25% discount. A pretty good deal if you ask us. Those extra discounts are just bonuses.

Skipping the line indeed is not included for most museums, but it is at the Van Gogh museum. Still, it’s a benefit to use the card. One because you only pay once, two, you’ll save money.

As you can tell, these negative reviews are not actually negatives about the card. More mistakes on the part of the traveler. This isn’t you because you’re reading this post 🙂

Conclusion about the card

If you are more than 24 hours in Amsterdam and you like to visit museums get an "I amsterdam City Card" for yourself. It’s well worth the money. Just make sure you want to do the things included in the card before you buy it!

Again because this card is issued by the I amsterdam organization, a "not for profit" company, the deals include the top attractions of the city and many gems. It’s not one of those uber touristy and commercial “city cards” you see in cities like London and Paris.

You would also visit the attractions included in this card without the card! That for us, make it a good deal.

The complete list of what is included with the I amsterdam City Card

Not all attractions are created equal. To make more sense of this list, we starred each one of the must-sees and do attractions. Next to the prominent must-see places that are starred, we highlighted the gems with a diamond.

Items marked with red warning signs are the things we advise you not to do. You could consider those as “tourist traps.”

The other options are great if it catches your particular interest.

We hope this will help you with making the decisions on what to do and what to skip.

I amsterdam City Card and map.

I amsterdam City Card and map - Photo: Get Your Guide

The following museums/attractions offer free admission with the I amsterdam City Card:

In Amsterdam:
  • Allard Pierson Museum
  • A'DAM Lookout (entrance with I amsterdam City Card until 6:00 PM)
  • Amsterdam ArenA Stadium Tours
  • Amsterdam Diamond Factories and the Diamond Museum (more a sales tour)
  • Amsterdam Museum
  • Amsterdam Pipe Museum
  • Amsterdam Tulip Museum (this is more a store than a museum)
  • ARTIS Royal Zoo
  • ARTIS – Micropia
  • Cromhouthuis Biblical Museum
  • Cobra Museum Amstelveen
  • EYE Filmmuseum
  • Foam - Fotografiemuseum Amsterdam
  • Geelvinck Piano[la] Museum
  • Hermitage Amsterdam
  • Hermitage – Outsider Art Museum 
  • Hermitage – Portrait Gallery of the Golden Age
  • Het Grachtenhuis - Museum of the Canals
  • Het Rembrandthuis Museum – Rembrandt House Museum
  • Het Schip Museum – Amsterdam School Arts and Architecture
  • Hortus Botanicus – Botanical Garden
  • Huis Marseille – Museum for Photography
  • Jewish Cultural Quarter – National Holocaust Memorial 
  • Jewish Cultural Quarter – National Holocaust Museum
  • Jewish Cultural Quarter – Jewish Historical Museum
  • Jewish Cultural Quarter – Portuguese Synagogue 
  • Klederdracht Museum – Dutch Costume Museum
  • Molen van Sloten & Kuiperijmuseum – Windmill
  • Multatuli Huis – Multatuli Museum
  • Nieuwe Kerk Amsterdam
  • Oude Kerk Amsterdam
  • Ons' Lieve Heer op Solder Museum – Our Lord in the Attic
  • Rijksmuseum
  • Scheepvaartmuseum – The National Maritime Museum
  • Science Center NEMO
  • Stadsarchief Amsterdam - City Archives
  • Stedelijk Museum Amsterdam
  • Tassenmuseum Hendrikje – Museum of Bags and Purses
  • Tropenmuseum
  • Tot Zover Museum – Funeral Museum
  • Van Gogh Museum - Reserve your timeslot immediately after you picked up your card
  • Van Loon Museum – Canal House
  • Verzetsmuseum – Dutch Resistance Museum
  • Willet-Holthuysen Museum – Canal House
  •  Woonbootmuseum – Houseboat Museum
Free Canal Tour in Amsterdam (you can pick one)
  • Blue Boat Company
  • Canal Company Canal Cruise
  • Gray Line Canal Cruise
  • Lovers Canal Cruises
  • Amsterdam Circle Line B.V.

Note you have a choice of canal tours. One tour is included in your card. Not all of them are created equal. The company we like most is the Blue Boat company. This is the company we use when we show around our friends from abroad. They’re not near the central station but the Leidseplein. This “disadvantage” makes them just try a little harder! The experience is much better than at Central Station where it's more mass transportation.

Free giveaways for you to try in Amsterdam
  • De Drie Fleschjes – Free shot of genever (18+)
  • Eetsalon Van Dobben – Free croquette roll
  • Holland Casino Amsterdam – Free entrance (18+)
In Enkhuizen:
  • Zuiderzee Museum – Large Open Air Museum, Ferry from Railway station included 
In Haarlem:
  • Canal Cruise Haarlem
  • Frans Hals Museum
  • Teylers Museum
In Laren:
  • Singer Laren
In Lelystad:
  • Batavialand
  • Shopping Shuttle Amsterdam - Batavia Stad Fashion Outlet
In Muiden:
  • Amsterdam Castle Muiderslot
In Naarden:
  • Amsterdam Fortress Museum Naarden-Vesting
In Volendam/Marken:
  • Rederij Volendam – Marken (ferry between Volendam and Marken)
  • Volendams Museum
In Zaanse Schans:
  • De Bonte Hen (Oil Mill)
  • De Zoeker Oliemolen (Oil Mill)
  • Dyestuff Mill
  • Free Ferry from Amsterdam to Zaanse Schans
  • Tsar Peter House, Zaandam
  • Kuiperij Tiemstra (Coopery)
  • Mill Museum
  • Sawmill
  • Wevershuis – The Weaver’s House
  • Windmill Cruise
  • Zaan Time Museum
  • Zaans Museum & Verkade Experience
25% discount with the I amsterdam City Card
In Amsterdam:
Music & Theater:
  • Bimhuis – Jazz
  • Boom Chicago - English improv comedy theatre
  • Muziekgebouw aan ‘t IJ - Contemporary music
  • Nationale Opera & Ballet - Dutch National Opera & Ballet
  • Het Concertgebouw - The Concertgebouw
Attractions:
  • Body Worlds
  • Amsterdam Icebar XtraCold (18+)
  • De Hollandsche Manege - Dutch Equestrian School Museum
  • Dutch Cheese & Wine Cruise or Cocktail Cruise
  • Heineken Experience (18+) – Really well done tour if you like Heineken Beer
  • Het Kattenkabinet - The Cat Cabinet
  • Hop on Hop off Holland: Cheese, Windmills & Villages
  • House of Bols Cocktail & Genever Experience (18+)
  • Madame Tussauds Amsterdam
  • Moco Museum
  • Museum of Prostitution – Red Light Secrets
  • Museum photo – Get a picture in a Dutch costume – Very touristy
  • The Amsterdam Dungeon
  • This is Holland – Fly over Holland in 4D – It's our top tip to do in Amsterdam 
Transport & Rentals:
  • Bicycle rental & Bike Tours – BUT biking in Amsterdam is dangerous if you are not used to biking
  • Mokumboat.com – Rent your own boat - think twice, it's very busy on the canals
  • Hop-on hop-off boat
  • Pedal boat – Pedal yourself along the canals, this a lot of fun!  
Food & Drink:
  • Bourgondisch Lifestyle Amsterdam
  • Blue Amsterdam
  • De Koffieschenkerij – Coffee bar at the back of the Oude Kerk
  • Pancakes Amsterdam
  • The Pancake Bakery
  • Restaurant-Café In de Waag
  • Restaurant IJ-kantine
  • Restaurant Pasta e Basta
  • Restaurant Wagamama - Noodle restaurant
  • Reypenaer Proeflokaal - Cheese tasting
In The Hague:
  • Mauritshuis Royal Picture Gallery - The Hague
Note about the "Tourist Trap" red exclamation markers:

Why did we mark some attractions and experiences with a red exclamation marker while these are popular attractions and get good reviews on other sites?

The reason is we believe when you travel, you should have an authentic and unique experience.

We're allergic to tours that are generic and, worse, give you little time for the main attraction. While they do spend a lot of time at tourist shops and restaurants to boost their revenue, not your experience.

We also are allergic to shops posing themselves as museums. They're everywhere in Amsterdam. Like cheese shops that are not authentic Dutch as they claim like Henri Willig, whom we've never seen in a Dutch shop outside of a tourist area. Or the Tulip museum, the Diamond Tour and there are more.

We also don't like attractions like Body Worlds, Madame Tussauds, The Amsterdam Dungeon, Ripley's et cetera. These attractions are in many big tourist cities that, by itself, should be a red flag. If you want to visit, visit a location close to home.

Did you really travel this far to spend the little time you have here on things that are generic, not local, and not authentic? Where any of these attractions the reason you planned your trip?

We would spend our time getting to know a city, its sights, its food, its people and its culture. On the things you can only do and see here and nowhere else, and that is why we marked them red.

Was this post helpful for you?

We hope this long post about all the ins and outs of the I amsterdam City Card from a locals perspective was helpful for you. If so, please let us know how it has helped you and what options you chose.

If you have any feedback about the information in this post or you’re missing information, then please let us know too. We want this post to be as relevant as possible.

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