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Dam Square Amsterdam

Written or updated by: Gerrit on September 23, 2025

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Dam Square Amsterdam: Local's Guide to Hotels & Attractions

Dam Square is Amsterdam’s main square – the spot where the city started back in the 1270s when they built a dam in the Amstel River. Today it’s busy with trams, bikes, and people, there’s plenty to see here.

The Royal Palace, the National Monument, The New Church, the most famous department store of the country, and some of the city’s best hotels all face the square. Most visitors spend a good hour or three here because there’s actually quite a bit to do.

šŸ‘‹ Hi, I’m Gerrit — your local Dutch guide behind Hidden Holland. I help travelers plan smarter trips. See how I can help →

I’ll walk you through where to stay, what to do and see, and how to navigate this historic square like someone who’s called Amsterdam home for decades. Plus, I’ll share that free toilet location every traveler needs to know about.

Hotels Near Dam Square in Amsterdam

If you want to stay near Dam Square, you’re steps from everything important in Amsterdam. Attractions, the Canals and Central Station Here are the hotels I recommend, from luxury to some pretty special boutique options.

Boutique Hotel EstherƩa (My Top Pick)

This family-run boutique hotel sits along the Singel — Amsterdam’s oldest canal — just a six minutes’ walk from Dam Square.

The lobby looks super impressive with crystal chandeliers, rich fabrics, and mahogany paneling. And the rooms are no different, no two rooms are the same.

Despite being central, the location is quiet. And did you know the founder’s granddaughter still runs it today?

NH Grand Hotel Krasnapolsky

This 5-star landmark overlooks the Royal Palace and features the stunning glass-roofed Winter Garden. It’s one of Amsterdam’s most prestigious addresses.

My advice: The entry-level rooms are actually in the modern annex behind the historic building. If you want that Dam Square view, book specifically for a square-facing room — it costs more but you’ll wake up looking at the Royal Palace.

Book The Grand Hotel Krasnapolsky →

Salon de Franz (Boutique B&B)

For something completely different, this elegant B&B (owned by opera singer Morschi) is a one of a kind property.

The Royal Room comes with a private terrace and kitchenette. It’s 500 meters from Dam Square but feels like staying with a cultured friend.

Why it works: Perfect for travelers who want personality. The hosts actually cares about your Amsterdam experience. It will not be easy to book this one, but you might get lucky.

Book This One of Kind Boutique B&B →

Hotel V Nesplein

This boutique hotel sits just minutes from Dam Square on the quieter Nes street. The rooms look great, reviews rave about the breakfast, and you’ll feel more like a local than a tourist.

Why I recommend it: You get 4-star quality without the Dam Square noise levels. The street below has authentic cafƩs and small theaters.

Book Hotel V Nesplein Amsterdam →

SwissƓtel Amsterdam

Contemporary and efficient, right on Dam Square. The rooms are modern and well-appointed.

Though you’ll trade tranquility for location — this is the city’s main thoroughfare, so try to get a reservation for a more quiet room, not directly facing the street.

Book The SwissĆ“tel Amsterdam →

Main Attractions on Dam Square

Dam Square has quite a few attractions. I recommend first the Royal Palace Amsterdam first and foremost. The large central room with the maps of the worlds is as impressive today as it was in the 1600’s.

Royal Palace Amsterdam

The Royal Palace on Dam Square Amsterdam.
The Royal Palace on Dam Square Amsterdam Ā© Hidden Holland

Built as Amsterdam’s city hall in 1655, this neoclassical masterpiece still hosts royal ceremonies and state dinners. The marble interior is genuinely impressive.

Practical tip: The palace closes for official events, so check availability before you go. The coronation balcony scenes you see in the news? That’s this building.

Definitely Get Your Tickets in Advance, It Can Sell Out →

Nieuwe Kerk (New Church)

Don’t let the name fool you — this Gothic church dates to 1408. It hosts exhibitions and royal ceremonies, including the annual remembrance service on May 4th.

Get Your Amsterdam New Church Exhibition tickets when available →

Madame Tussauds Amsterdam

I’ll be honest — in a city rich with art and history, a wax museum might seem frivolous. But every time I visit (yes, even as an adult), I enjoy it. The circular window at the top offers excellent Dam Square views.

Madam Tussaud Wax Museum Amsterdam inside the Peek and Cloppenburg building.
Madam Tussauds Wax Museum Amsterdam – Ā© Hidden Holland

Without pre-booked tickets The Madame Tussauds is enormous get advance tickets here →

Ripley’s Believe It or Not Amsterdam

Right in the heart of Dam Square, this attraction showcases rare artifacts and interactive experiences. I’ll be honest — with Amsterdam’s rich history and culture, it’s not my first recommendation. But on a rainy day when you’ve done the major sights, many visitors enjoy it.

Ripleys Believe it Or Not Amsterdam at Dam Square.
Ripleys Believe it Or Not Amsterdam at Dam Square – Ā© Hidden Holland

Get your Pre-Booked Ripley’s Believe it Or Not Tickets here →

Amsterdam Dungeon

This actor-led experience takes you through darker chapters of Amsterdam’s history. The approach feels a bit sensationalized for my taste, but it has many fans who enjoy the theatrical horror element. If that’s you, make sure to pre-book your tickets for guaranteed entry.

Amsterdam Dungeon tickets →

The New Church, Madame Tussauds, and the Dungeon are all included in the Go City Pass. A fantastic city pass if you plan to visit Amsterdams top museums, attractions and tours. It helped me save 90 euro on a 2-day trip.

Fantasic Value Amsterdam City Pass

Go City Pass Amsterdam

I love the Go City Pass, while the “I Amsterdam Card” offers great value for museums, the Go City Pass is the better all-round pass for me.

Learn More About The Pass

Where to Eat and Drink Around Dam Square

I am going to be honest. Food options are mostly not great at Dam Square, it’s geared towards tourists, and they make like no effort. There are a few exceptions so keep reading, because my recommendations below are fantastic. Otherwise it’s best to wonder to the Jordaan to find a place to eat like at Cafe De Reiger, or Sonneveld which is just minutes from Dam Square Amsterdam.

Restaurant Bougainville (Michelin Star)

This one-star Michelin restaurant sits on the top floor of Hotel TwentySeven with panoramic views over Dam Square. Chef Tim Golsteijn blends Asian and European influences in an intimate setting with warm bronze tones and luxury fabrics.

The food is excellent, but expect to pay accordingly. Perfect for special occasions when you want that “dining above Dam Square” experience. Website.

Wynand Fockink

This 17th-century distillery in tiny Pijlsteeg right next to Dam Square serves authentic Dutch spirits. It’s a quick stop that great gives you a taste of historic Amsterdam.

Wijnand Fockink Distillery Amsterdam.
Wijnand Fockink Distillery Amsterdam – Ā© Hidden Holland

Van Der Linde (Best Ice Cream in Amsterdam)

Hidden on Nieuwendijk, this hole-in-the-wall serves one flavor: vanilla with real whipped cream. Cash only, no options, just really good ice cream. Herman and I always line up when we’re nearby. Not always open during the week. Oh and no pictures they don’t like it.

Shopping Dam Square Amsterdam

De Bijenkorf

The Netherlands’ first department store. It openend in 1914. And it still sets the luxury standard.

The Bijenkorf Amsterdam at the top floor.
The Bijenkorf Amsterdam at the top floor – Ā© Hidden Holland

The best time to visit is during the holidays. To see their traditional Sinterklaas helpers climbing ropes in the atrium — I remember seeing this as a kid and still enjoy it today. After Sinterklaas (december 5th) the Christmas displays are installed.

Bonus: Free toilets on the 5th floor behind the restaurant. In Amsterdam, that’s worth noting.

Sinterklaas his helpers at the Bijenkorf.
Sinterklaas his helpers at the Bijenkorf – Ā© Hidden Holland

Scheltema Bookstore

Amsterdam’s largest bookstore in a 5-story building on Rokin. Grab a book and settle into their comfortable chairs — it’s what locals do on rainy afternoons.

The largest bookstore in Amsterdam is Scheltema behind Dam Square.
The largest bookstore in Amsterdam is Scheltema – Ā© Hidden Holland

PS: did you know your credit overcharges you when you pay in a different currency? Even when they promise no overseas fees. They give you worse exchange rates. If they promise you real market rates, you pay a hefty percentage. But with Wise you do the mid-market rate and a very low affordable fee. It’s a great card, one that I use on all my foreign trips.

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Order This Card From Wise

Notable Buildings Around the Square

I’ve already talked about the incredible Palace and New Church. But there are more notheworthy buildings on this square.

The National Monument

This 1956 memorial honors Dutch WWII resistance members. Every May 4th at 8 p.m., the entire country observes two minutes of silence here. The King attends personally. You can attend to if you’re in the city. Arrive by 7 PM for better places.

The national monument Dam Square.
The National Monument Dam Square – Ā© Hidden Holland

De Bisschop Building (Corner of Damrak)

Look up at the gable stone depicting Saint Nicholas with three children in a tub. It references the saint’s miracle of bringing murdered children back to life.

Find the Sinterklaas gable at the De Bisschop Building Dam Square Amsterdam.
Find the Sinterklaas gable at the De Bisschop Building – Ā© Hidden Holland

Beurs van Berlage

The former stock exchange behind Bijenkorf showcases architect Berlage’s masterwork.

Today it houses and conference spaces, escape rooms, and the Tony Chocolonely’s flagship store (I highly recommend going here. It’s great chocolate and very Dutch)

Practical Information

Getting There

Dam Square connects north to Central Station (5 minutes) and south to the flower market (5 minutes) and Rembrandt Square. It’s the logical starting point for most Amsterdam walking tours.

Most trams stop here. Line 2, and 12 for Leidseplein and Museumsquare stop behind Dam Square, behind the New Church.

Get Unlimited Amsterdam City Transport

GVB Amsterdam Unlimited Ticket

Get a day, or multi-day pass for unlimited rides on public transport in Amsterdam by Tram, Bus (GVB only), and Metro.

Get Your Pass

Parking

My honest advice: forget driving here. The Q-Park Bijenkorf garage costs €10+ per hour and has permanent queues with no escape route. Use P+R lots at the city edge and take public transport instead, or even better arrive by train.

Best Times to Visit Dam Square Amsterdam

Weekday mornings are less crowded. Saturday afternoons get very busy with both tourists and locals shopping.

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Royal family arriving to lay wrath at remembrance of the death.
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Frequently Asked Questions Dam Square Amsterdam

Is Dam Square Amsterdam safe for tourists?

Just as save as any main square in a big city. It’s heavily policed and monitored. But always watch for pickpockets in crowds like you should anywhere. Violent crime is extremely rare. The biggest danger is cyclists — they take the right of way.

How long should I spend at Dam Square?

Plan 2-3 hours if you’re visiting attractions. For just walking around and absorbing the atmosphere, 30 minutes covers it.

Can I see the Royal Family at Dam Square?

Most days of the year, no. But your best chance is May 4th during the remembrance ceremony. The King leaves the church to lay a wrath around 7:55 p.m. Arrive early for decent views, and respect the solemn nature of the event. Be absolutely quiet between 8 PM and 8:02 PM.

Are there free toilets near Dam Square in Amsterdam?

Yes! The Bijenkorf department store has free toilets on the 5th floor behind the restaurant. Most other options charge €0.50-1.00. If you pay for Dam Square attraction like visiting the Royal palace or any other attraction toilets are included free of charge.

What’s the best way to avoid crowds at popular Dam Square attractions?

Book timed entry tickets in advance, especially for Madame Tussauds and the Royal Palace. Visit weekday mornings when possible, and remember that many attractions close for private events.

Wrapping Up

Dam Square is where Amsterdam’s story begins and continues today. The Royal Palace still hosts coronations and is just as impressive today as it was when openend to the public for the first time. Do you know the locals back then called it the 8th world wonder.

The National Monument draws thousands for the remembrance ceremony every 4th of May.

Yes, it gets busy and sometimes feels chaotic. But that’s Amsterdam. Take a moment on the square to watch the city move around you — it’s been doing exactly this for over 700 years.

If this guide helped you plan your Dam Square visit, buy me a coffee — it keeps these detailed guides coming!

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Hi, I'm Gerrit šŸ‘‹

I’m a Dutch local and the writer behind Hidden Holland. I help travelers plan smarter, easier trips across the Netherlands.

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